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  • 4 E-Commerce Strategies to Increase Online Sales

    How to Boost Conversion From Visitors to Buyers

    After advertising draws visitors to an e-commerce storefront, maximize sales using these selling strategies to increase conversion, optimize content, and more.

    Make the most of every advertising dollar spent by converting lookers to buyers, upselling throughout the website, and driving traffic seamlessly to the shopping cart checkout.

    Focus on Content Optimization in Product Descriptions and Storefront

    Enlist the assistance of an SEO expert like this search marketing agency in London to help optimize product descriptions, photos and other images, metatags and title tags. Search engines are constantly evolving to stay ahead of blackhat SEO tactics, so keyword density is no longer the most important consideration. Instead, search engines look for well-written, relevant, fresh content.

    Find the most current SEO tips and tricks by following the big three in online advertising (Google, Bing Ads, and Yahoo! Search Marketing) in their blogs and social media accounts. Remember to test product descriptions, titles, and images to see which produce the best results.

    Cross-sell, Upsell… Sell, Sell, Sell!

    Try cross-selling items by suggesting complementary products with each item’s description. This is a great way to introduce new or less popular items. For example, include a selection of kitchen utensils on the page featuring a popular pots and pans set.

    Upselling is the practice of suggesting a higher priced item when the buyer is considering their purchase. Be careful not to annoy the potential buyer with pop-up ads or a link that takes them away from the original item. Instead, highlight the more expensive item as an option of better value and higher quality.

    Keep Visitors Clicking to the Shopping Cart Checkout

    Make it easy for visitors to complete purchases. User-friendly website design, the option to check out immediately or continue shopping, and simple navigation help buyers seamlessly move through the site to the shopping cart checkout. Click here for more information on optimal e-commerce web design.

    At the shopping cart checkout, avoid asking for unnecessary information that slows down the checkout process and makes it more difficult for the buyer to complete the sale. For example, if a credit card number, phone number and address are all that is required for shipping, don’t ask for a middle name, cell phone number, and work address.

    Test front and back-end e-commerce systems and strategies to see which produce the best results. Boosting conversion is a great way to increase sales without spending an extra dime in marketing or advertising.