Advertising - Thinking Outside The Box.

Sometimes we get so hung up by what's happening online we miss the really creative stuff that happens in the real world.

For example take a look at this giant Ravensburger Puzzle box with an image of the White House popping out from a pile of rubble

Notice just how much attention it's getting from the public. And I wonder how many other people have told their friends and colleagues about it?

But the real lesson is looking at the relevance of the placement.

That's what I call thinking out of the box