An Interesting Linking Experiment

Long time online friend John Rogers has come up with an interesting twist on the use of a "Million Pixels" site and reciprocal linking.

John's idea is to get people with blogs or websites which benefit from Page Rank to link to his In-the-grid website in exchange for pixel advertising.

John's theory is that, over time, all the links to his site will lift its page rank and that in turn will add value to the people who have advertising space.

Well, I reckon anything is worth giving a go at least once and I encourage you to check out John's Million Pixel site yourself.