Comments on: Bad Times Don't Mean Cutting Back http://johntaylorsblog.com/bad-times-dont-mean-cutting-back/ News, Gossip and Scandal.... Thu, 30 Jun 2011 04:30:49 +0000 hourly 1 By: Lara Galloway http://johntaylorsblog.com/bad-times-dont-mean-cutting-back/comment-page-1/#comment-738 Lara Galloway Thu, 30 Oct 2008 16:17:31 +0000 http://johntaylorsblog.com/?p=135#comment-738 John, I totally agree. I've said some similar things on my blog. Indeed, when business is slow, when fewer clients are knocking at your door, why not up your marketing/advertising efforts? Getting a marketing and advertising plan in place is critical to be efficient. And if money's tight, consider all the free ways to spread your biz's message--social media platforms like blogs, twitter, Facebook for business, LinkedIn, affiliation/membership boards, etc. all build credibility and increase your visibility to potential customers. With this "gift" of time on our hands, I can't think of a better moment to focus on attracting the clients/business/income we want! All the best, Lara Galloway www.mombizcoach.com www.laraencasa.wordpress.com blog John,

I totally agree. I've said some similar things on my blog.

Indeed, when business is slow, when fewer clients are knocking at your door, why not up your marketing/advertising efforts? Getting a marketing and advertising plan in place is critical to be efficient. And if money's tight, consider all the free ways to spread your biz's message–social media platforms like blogs, twitter, Facebook for business, LinkedIn, affiliation/membership boards, etc. all build credibility and increase your visibility to potential customers.

With this "gift" of time on our hands, I can't think of a better moment to focus on attracting the clients/business/income we want!

All the best,
Lara Galloway
http://www.mombizcoach.com
http://www.laraencasa.wordpress.com blog

]]> By: John http://johntaylorsblog.com/bad-times-dont-mean-cutting-back/comment-page-1/#comment-721 John Wed, 29 Oct 2008 19:52:18 +0000 http://johntaylorsblog.com/?p=135#comment-721 Beverly, When downsizing or restructuring, it seems that many people think it's fair to keep people because of their length of service rather than the folks who can take the business forward. I'm thankful that I run my own business and I don't have to follow the rules. Beverly, When downsizing or restructuring, it seems that many people think it's fair to keep people because of their length of service rather than the folks who can take the business forward.

I'm thankful that I run my own business and I don't have to follow the rules.

]]> By: John http://johntaylorsblog.com/bad-times-dont-mean-cutting-back/comment-page-1/#comment-720 John Wed, 29 Oct 2008 19:49:32 +0000 http://johntaylorsblog.com/?p=135#comment-720 I'm all for firing the bean counters, blamers and whiners Danny. I'm all for firing the bean counters, blamers and whiners Danny.

]]> By: Beverly http://johntaylorsblog.com/bad-times-dont-mean-cutting-back/comment-page-1/#comment-717 Beverly Wed, 29 Oct 2008 17:22:51 +0000 http://johntaylorsblog.com/?p=135#comment-717 On point! Where I work there are always those that have fresh ideas and better ways of executing efficiently, but it always comes down to heads and numbers instead of getting the right people in the room to make the necessary changes. Unfortunately, when they lay down the ax they seem to often cut out the wrong people. I agree with Danny Brown's comment......fire the "yahoos" that are not making a difference to the bottom line, who continue to make poor decisions and don't have the ideas to propel the company forward in a positive way. On point! Where I work there are always those that have fresh ideas and better ways of executing efficiently, but it always comes down to heads and numbers instead of getting the right people in the room to make the necessary changes. Unfortunately, when they lay down the ax they seem to often cut out the wrong people. I agree with Danny Brown's comment……fire the "yahoos" that are not making a difference to the bottom line, who continue to make poor decisions and don't have the ideas to propel the company forward in a positive way.

]]> By: Danny Brown http://johntaylorsblog.com/bad-times-dont-mean-cutting-back/comment-page-1/#comment-716 Danny Brown Wed, 29 Oct 2008 16:49:17 +0000 http://johntaylorsblog.com/?p=135#comment-716 Bang on the money, John. I've written about this a few times myself. For some reason, it's always the sales, PR and marketing teams that get cut first. Yet these are the very guys that can get you out of your hole. Here's an idea - why not fire the accountant or director that led you down this slippery slope, if you have to let anyone go? Getting rid of the creatives is just a lazy cop-out, in my opinion. Great post. Bang on the money, John. I've written about this a few times myself.

For some reason, it's always the sales, PR and marketing teams that get cut first. Yet these are the very guys that can get you out of your hole.

Here's an idea – why not fire the accountant or director that led you down this slippery slope, if you have to let anyone go? Getting rid of the creatives is just a lazy cop-out, in my opinion.

Great post.

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