Over the years, many marketers and business owners have had a love-hate relationship with Facebook.
With Facebook reach having slides every now and then, people sometimes have their doubts if Facebook advertising is still worth the effort (and the investment).
However, it’s safe to assume that in terms of popularity, reach, and clout, Facebook remains undisputed until now.
That being said, it’s not surprising that many marketers and business owners are willing to shell out money for a Facebook advertising course just so they would know how to take full advantage of what Facebook has to offer.
For many, a Facebook advertising course is worth the investment as it would help them gain insights into effective techniques and tactics they can use to make their marketing efforts even more potent.
In addition, you will also learn how to use some of the new tools and features introduced every now and then that can help make your advertising efforts even more compelling.
Apart from enrolling in a Facebook advertising course, below are some key steps you can take to leverage your marketing tactics (increase engagement and reach) using Facebook:
Use Facebook to promote your best content.
However small your advertising allocation may be, it is recommended that you set a part of it to advertise on Facebook.
You don’t necessarily have to promote everything, just the ones that are crucial to your marketing campaign.
Ideally, it would be a good idea to promote those contents that have gotten traction organically.
While posting your content on Facebook is not a guarantee it will go viral, you can utilize Facebook ads to put horsepower behind your content and increase brand awareness.
You can use Facebook to upload videos.
If you want to make videos an integral part of your content marketing strategy, using Facebook is one of your best options.
Nowadays, major media companies (Upworthy, BuzzFeed, ESPN, etc.) and other businesses are uploading videos directly on Facebook and are enjoying significant increase in views and engagement.
One of the benefits of uploading directly to Facebook is the video auto-plays.
While there are those who will find auto-play irritating, stats indicate that it can significantly increase engagement.
You can publish content on nights and weekends.
A report indicated that Facebook engagements tend to skyrocket on weekends.
Specifically, posts published on Sundays gained the most interactions per post.
In addition, content that are posted between 12 to 1AM are considered highly effective.
You can maximize your Open Graph metadata.
If you want to make your content more shareable, optimizing it for Facebook is recommended.
In essence, if your content does not come with an enticing description or attractive image, people will not be enticed to check your content, much more share it.
To help maximize the benefits you will enjoy, consider it a good idea to familiarize yourself with Open Graph.
For those who are not familiar, Open Graph is a metadata that allows users to control the title, description, and image that will appear on people’s newsfeeds when they share your content.
Fortunately, optimizing Open Graph is not exactly rocket science.
Ideally, it is recommended that you take time to optimize Open Graph and make sure you do it for every landing page, blog posts, and other web assets.
You can take advantage of Facebook’s CTA button.
Many marketers are delighted when Facebook introduced the CTA buttons for the Facebook pages.
It comes with six calls to action, namely: Use App, Play Game, Contact Us, Sign Up, Watch Video, and Shop Now.
While not exactly a game changer, the feature is free and beneficial.
Research shows that CTA buttons can dramatically boost a brand’s customer acquisition efforts so installing it is highly recommended.