October 14, 2008

Creative Advertising

They say that a picture is worth a thousand words and that's probably more relevant to advertising than anything else.

Placing the right picture in front of the right audience is one of the most difficult challenges.

Here's an example of the creative use of a picture to advertise Doritos:

Just one of several other examples from Advert News

Filed under News by John

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October 14, 2008

Roger Davis @ 5:40 am

Hi John,

I love clever advertising. Thoughts on the ones on the blog you linked to -

a) That's the most incredible tennis court stadium I have ever seen. Makes Centre Court at Wimbledon look a little pathetic. The people sitting on the top tiers must get a view which looks just like a PSP ;-)

b) I liked the Windex one best on the bus stop ;-)

c) You could get really creative with the Doritos one. How about someone coming up and punching the wearer of the 'Doritos hoodie' in the stomach to a loud crunching sound - then as they are lying on the ground recovering, a load of Doritos crumbs fall out of the pocket ;-)

Thanks for sharing, that blog is added to the collection

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