I have SOS (shiny object syndrome) so I am often intrigued by the "special offer" but when I see the 10th one in a week from the same marketer that KLT Factor gets lost. (and the unsubscibe button gets found!)

Keeping a special offer "special" is just the right way to do things!

Thanks for making such a good point!

Tina
@kltcoach
@bestreflections

Tina Williams’s last blog post..Can Spam-Is Your “Me Cup” Snuffing Out Your Lights?

That's a nice approach. By making your special offer time limited and sticking to your conditions, you're making it a true special offer.

Credibility and integrity are critically important in times of economic pressure.

John

I think we're seeing more and more "special offers" and deals because some people are starting to see lower conversion rates from their lists, although I suspect it's just as often because they're not building their relationship with their subscribers, as anything to do with the "credit crunch"…

a couple of times each month I will offer my subscribers a new PLR product (the best I find each month) at a special discount for 24-48 hours only, before I put the price up (usually double).

I've found this works well as people quickly come to realize that I WILL put the price up after a day or two, so it is a REAL discount offer that they need to be quick to grab.

cheers,
Matt Garrett

Matt Garrett’s last blog post..Nothing Works