Recent Comments
  • Partner links

  • Dreadful Social Media Marketing Campaign Mistakes to Avoid

    At first glance, creating a social media campaign can seem pretty straightforward.

    Unfortunately, as most people realize (especially those who are still finding their way around) social media can be a challenging and time-consuming task.

    However, the importance of having a well-thought out social media strategy cannot be overstated.

    Apart from helping showcase your brand to both current and prospective customers, the right social media campaign can also help warrant your position in the marketplace is stronger.

    Not everyone knows their way around social media marketing however and oftentimes it will cost them much.

    Below are some of the most common social media marketing blunders you should always steer clear of:

    Underestimating the work social media marketing entails.

    Creating and managing a social media campaign that works is not something that can be pulled off overnight.

    With that in mind, it’s not surprising that many people invest in the services of seasoned marketing agencies to help effectively manage their social media presence.

    Apart from helping establish brand sentiment, the amazing thing about social media is it helps provide brands with a platform where they can interact with their fans and followers directly.

    This means you need to be able to promptly attend to all the comments, feedbacks, and queries that you receive on a consistent basis.

    Furthermore, the monitoring of the brand’s social media account is deemed one of the most tedious components of your entire online marketing effort.

    Depending on the nature of the business you are involved in, you need to assign subject matter experts that are best qualified to answer any queries quickly and efficiently.

    Also, regardless if you are working with a team or managing the operation on your own, there should be a consistent style or tone used.

    In other words, every interaction should be done using the same voice.

    Make no mistake about it, social media management is no walk in the park.

    Fortunately, there is no limit to the collaboration, project management, and scheduling tools available to make the process quicker and more straightforward.

    Not putting any thought into the contents you post.

    Prior to posting anything, you need to make sure you put thought into whatever it is that you are posting.

    The images you use are no exception.

    Always doublecheck the images you are using, do not choose the pictures based on the titles alone.

    Some images can have copyrights issues so ensure you check sources prior to using anything.

    In addition, you should not limit your vetting on the images you use alone.

    The words you use on social media also has the power to make or break your brand.

    That being said, be very careful about whatever it is that you share.

    Not tracking your campaign’s progress.

    A successful social media campaign should be continuously evolving and innovating.

    However, before innovating, it is vital to track and fully comprehend the capabilities of social media as a channel.

    Tracking the online results is the key to finding out what works and what doesn’t.

    For instance, if your primary goal is to spread brand awareness, you might want to keep an eye for the number of views your posts are getting.

    Fortunately, you can find a lot of tools that can help do the analyzing and monitoring for you.

    Parting thoughts

    While social media marketing can seem pretty simple, there is actually more to it than meets the eye.

    Be mindful of the things you need to do as well as the textbook mistakes you need to avoid and it won’t be long until you are able to fully enjoy what social media has to offer.