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  • Fine Deals With the SEO Results

    Before you start to work on the optimization itself, the first thing you need to do is make the strategic decision whether to have the SEO measures done internally with your own resources, in a combination of internal and external resources, or completely externally by an SEO agency. Each model has its advantages and disadvantages.

    • For a search engine optimization with internal resources speaks clearly the cost factor. On the other hand, if you rely purely on external SEO agencies, you have to expect considerable additional costs, especially if you are in a competitive market segment and the effort for the optimization is correspondingly high.
    • In most cases, a combination of both models is appropriate. Thus, the so-called on-page optimization, ie the optimization of all factors on the page itself, assuming appropriate know-how, can be handled in essential points easily with internal resources. In turn, off-page optimization is often done by professional search engine optimizers.

    Before we turn to the most important factors of the on- and offpage optimization on the following pages, one more note: Within this article, the term search engine is used almost synonymously with Google. This is due to the fact that the industry leader with more than 90 percent market share in German-speaking countries is still the dominant search engine and optimization to another search engine makes little sense in most cases. In addition: What is good for Google, usually has a positive effect on the ranking in other search engines. With the Affordable Local SEO options now.

    Read on the following pages which are the most important factors in onpage optimization and what you should pay attention to.

    Who wants to be found in search engines, must first of all become clear under which keywords (keywords) this should happen. Here, a systematic keyword analysis is recommended. Unfortunately, many website owners still make the mistake of assuming that keywords that you find interesting are also of interest to the potential users of the site. Above all else: Web pages should only be optimized for keywords that are really sought after, because what good is the best placement if nobody is looking for the corresponding keyword.

    In order to find out which keywords are suitable for your own page, Google offers a practical tool with the Adwords Keyword Tool, with which the search volumes of individual keywords can be specifically determined. It should be noted, however, that only the “local search results” are really relevant. You should also make sure to set the language settings to “German”. The starting point of the search can be general keywords that most closely characterize the content of a web page. Once entered, not only the search volumes of the entered search term appear in the result lists, but also a lot of alternative suggestions and their search volume.

     

    In addition, the tool offers via the column “competition” the ability to at least roughly estimate how competitive the respective keyword is, ie how many competitors one has to expect. For one thing you should always remember: The keyword with the largest search volume is not necessarily the most suitable for your own page.