February 9, 2009

List Building – A Powerful Conversion Technique

One of the foundation stones to my online business is, and always has been, building a number of niche based subscriber lists.

While you can drive targeted traffic to a website, and you can put in lots of effort into converting visitors into customers, one of the most important conversion tactics is to convert those visitors into subscribers first.

When someone trusts you with their name and email address, you get the opportunity to send them multiple messages. You can open a dialogue with them and you get more than just a single shot at making the sale.

Not only that, but you also get the opportunity of building a long term relationship with them. That relationship very much depends on you accepting the responsibility that goes with the trust that they have placed in you.

What do I mean by that?

It's simple really. When someone trusts you with personal information, they expect something in return. It's a transaction, it should be seen as a fair exchange.

You get access to their in-box on condition that you send them good quality, accurate and relevant content.

Your job is to look out for the interests of your readers. Provide them with information that helps them to solve their problems, answer their pressing questions and move them closer to achieving their dreams and objectives.

And, let's not forget that we're Internet Marketers. There's no point in building a list unless we can get a fair return on our investment. That's the part of the exchange too!

I have over 50 niche based lists, I've discovered a lot about list building over the years and I've just finished writing the first volume in a series of special guides in which I outline what I'm calling my "List Building Master Class".

I'll tell you where you can pick up a personal copy in a moment or two. But before you do, I want to explain something important… Look at how I've set up the website, pay attention to the process. You never know, you might find it educational!

OK, here's the link to List Building Master Class – Volume One.

Please, pay attention to the process.

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February 9, 2009

John Taylor @ 8:12 pm

Just visited your blog. Perhaps I can help you create and build the ultimate niche list. ;-)

Tweet ya later!

John Taylor’s last blog post..Invite Barack to Connect on LinkedIn

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