New Year.. New Start..

Happy New Year!

As is usual on the first day of the New Year, many people take a little time out to think about their goals for the next tweleve months.

Unfortunately, a significant number of those people seem to set goals which a perhaps just a little bit more stretching than last year's. If you keep doing what you've always done, you'll keep getting the same results!

I urge you to take a step back and ask youself: "What business do I want to be in?"

I've workied with lots of coaching clients over the years and one of the single most important factor that has held many of those people back has been having a piecemeal approach to their business.

I've seen people with websites covering an amazingly diverse range of topics.. from astrology to zoology. While I can see the attraction of spotting keywords with profit potential, assessing the search volume and competition and going for the easy targets, all you end up with is a bunch of totally unrelated sites.

When you decide that you're going to be in a specific business, you'll become much more focused. Your portfolio of websites will all be within a common theme. Your sites will all benefit from interlinking. As your business grows, so will the opportunity to build a targeted list with a common theme.

Rather than simply do more of the same as you did last year, look at your business with a critical eye. Be prepared to get rid of assets that no longer fit and plan to develop a strong presence in a single theme.