August 13, 2009
Powerful and Well Told Stories Boost Sales..
Stories have been handed down from generation to generation for as long as we have inhabited this planet. Storytelling was the communication method of choice long before there was a printing press, a readio receiver or a television.
Stories communicate on many levels.. they share facts, they can convey emotions and they encourage learning through examples and metaphors.
When properly told, a story can be a very powerful selling tool.
And, stories about malt whisky can be intoxicating. 
Comments on Powerful and Well Told Stories Boost Sales.. »
That Bloody John Taylor Fella - WarriorForum - Internet Marketing Forums @ 6:09 am
[...] Unless, of course, your post includes an image, video or smartass remark.
Now I'm off for a manly walk and then to start building tomorrow's hangover… Cheers!! [...]
I think it's very important to tell a story through your sales process. People latch on to a story. Makes you seem real and human. We all have struggles and problems in our own lives – stories allow people to feel those stories, and those emotions evoke action.