Recommended Copywriting Books For The Beginner

One of my subscribers asked me this morning what books I would recommend for the beginning copywriter. She doesn't want to become a full time copywriter but she does want to write her own copy and to increase her conversions.

One of the books that I recommended is Web Copy That Sells by Maria Veloso. In fact, I'd go so far as saying that it should be required reading. Maria's book provides a step by step blueprint for writing web based copy. What I really like about Web Copy That Sells is that it's based on proven psychological principles and it's written in an easy to follow style.

The second book that I suggested was Influence: The Psychology Of Persuasion  by Robert Cialdini. Again, I think this should be required reading for anyone involved in online marketing. Cialdini's book explains the six "psychological secrets" that are used by many of the most persuasive and successful people. You'll learn how those secrets are used on you and, more importantly, how you can recognise them and use them to persuade others.

So, combine what you learn from those two books and you'll have a great foundation on which to grow your online marketing capability.