Reduce Your Bounce Rate By 23%

A friend of mine was running a PPC campaign and wasn't getting especially good results. She asked me to take a look. The first thing I noticed was that her ads were all leading to the home page on her website.

I suggested that she target each ad on a specific product, link the ad to a specific landing page for the product she was promoting and mirror the headline of the ad by using the same headline on her landing page.

Her bounce rate was reduced by 23% and her advertising budget is now generating a profit for the first time in weeks!

The moral of the story?

First of all, measure your critical performance indicators.

Secondly, design your process to optimise the route for the customer from advert to download by eliminating any unneccessary steps and making it easy for the customer to get what they want.