October 10, 2008

Social Marketing

The online landscape is - as always - changing rapidly. Sites that encourage visitors to become members and to interact with their peers are becoming increasingly more popular.

If you need evidence of this growth, simply look at the massive number of people who have joined Facebook, or the increasing popularity of Twitter!

And, if you need a more factual confirmation of the importance of Social Marketing here's a snippet from a recent research report:

According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The survey finds that 93% of Americans believe a company should have a presence in social media, while 85% believe a company should not only be present, but should also interact with its consumers via social media.

If you want to stay ahead of your competitors, you must engage your target audience by building a community. Your primary objective in today's landscape is to build trust, engage your audience in an ongoing conversation and extablish yourself as a key influencer in your niche.

Look at the sites that are rising in popularity as a benchmark. Examine why they are so successful. What are they doing that you can model or replicate in your specific niche market?

Filed under News by John

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