The Power Of The Viral Video

All you have to do is look on YouTube or any of the other video sites, especially the specialists sites that focus on funny videos, to see just how much exposure an entertaining or amusing video will get.

If you can tie a joke, a funny situation or some other form of entertainment to your brand or your product and if you can get enough initial exposure, you'll see a huge spike in traffic from your viral video.

Here's an elegant example of a well thought through video/brand tie in:

Of course, the trick is to get lots of eyeballs to watch the video and then to encourage those people to spread the word. Although, the most successful viral videos tend to get passed on naturally.

Getting traffic from successful viral viddeos also requires some planning to make sure that there's at least one link for viewers to click!