December 23, 2008

What They Don't Tell You About Writing Great Headlines

I did a little last minute Christmas shopping yesterday, one of the shops I visited was WH Smiths.. they sell stationery, books magazines CDs and DVDs.

The magazine stand is huge, there are literall thousands of them all vying for your attention.

So, what is it that makes you pick up a magazine? What is it that prompts you to eventually buy that magazine?

Well, colour certainly comes into it, as does the layout of the front cover. I'm sure that the editors invest a lot of time in choosing what they believe will be the right photograph for the front cover.

But, at the end of the day, it's the headlines that have the greatest influence.

Let's face it, we buy magazines primarily for the articles.. and the only way we can identify what's inside is by looking at the headlines.

So, the next time you find yourself with headline writer's block, take a stroll to your nearest magazine stand. I'm sure you'll find lots of inspiration.

Filed under News by John

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Comments on What They Don't Tell You About Writing Great Headlines »

December 23, 2008

Nicola Quinn @ 4:46 am

That reminds me of that bit in the film The Shipping News where the editor was teaching Kevin Spacey's character how to create headlines by just looking around him at what was going on and making the most mundane into the extraordinary.

Just wish I could remember some of the crackers he came up with.

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