Yes, it's easy to forget about the "secondary" search engines and concentrate on just Google. The trick is to do as much analysis as possible so that you know where your target market hangs out and that includes knowing where they search as well as what.

Unsuprisingly, more and more people are searching for video content.

John

At the time it was AOL, primarily $20,000-$45,000 income; children under 16 at home, etc. The study at the time also included MSN, Yahoo, Altavista and Google.

If I find the link (it's online so there's an old link somewhere) I'll let you know. But why it was interesting was that it showed Google as being the 'whoever, whatever' for wasting marketing dollars and using Yahoo or AOL if you were targeting families.

Sorry this is so long, but thought I'd share it.

Georjina’s last blog post..Fake Working or Networking?

Even if your competitors do get it, I suspect they'll have a lot of catching up to do.

John

I am a Realtor in one of the most competitive markets in North America and am lucky that most of my competitors have yet to actually do something about the fact that almost 90% of consumers begin their property or Realtor search online.

Once they do they will be likely start spending the thousands of dollars they once spent on print on SEO. Problem is they were never measuring their ROI on print so why would they measure their ROI on SEO?

It will be interesting to watch the game change in the coming years as print finally takes its last breath. These Realtors are currently spending up to $10K a month on print so it would be nothing to them to spend half that online.

From day one I have never spent more than $500 a month and never printed a thing…but now I am off topic.